It needs more than a web designing company to do these things. A seo expert as well can’t do it as an assignment. These standards should be followed as part of the web site designing and seo activities as a way of work.
Email marketing
Email marketing is one “easy to do” marketing technique, when we talk about online marketing. Increasing website traffic by email marketing will be an easy task, if it is planned for a span of at least 1 year. Almost all seo services organizations do it, but the common mistake that happens in email marketing is spamming. A strict No spam policy should be followed. Then there are email lists available in the market with wish list customers willing to receive marketing e-mails. It is commendable to target this crowd. Using these collections and targeting a set of people, sending bulk emails ,with rich contents is referred to as email marketing.
Newsletters
Any business sustains its prominent position only when its latest improvements are intimated to the customers. Newsletters play an important role in website promotion and search engine marketing .A website is a standalone information bureau to visitors unlike newsletters, which are dynamic information transforming weapons . Website promotion activity should have newsletters from business centre to visitors in its task list.
RSS feeds
Retaining visitors is one of the primary activities that need to be done as part of the seo activities.RSS feed is the best option for this particular task. Every piece of update that is done in the website gets intimated to the website's regular visitors by a dedicated engine called RSS feed . The contents will make sense only when they reach the target audience and that job is done simply by the RSS.
Social media
There are two ways of social media broadcasting
- Bookmark articles in your social networks (input)
- Invite visitors to follow your network in leading social networks (output)
The selection of social networking sites is very important for a target seo. Seo listing will reflect based on the visitor pattern as well ,so the selection should be done by experts in search engine optimization and search engine marketing depends upon the nature of the business. There are around 2500 active social networking sites in our database to serve our customers.
The social networking sites are classified into four categories A, B, C and D, based on their popularity
The most popular of the social bookmarking sites which are powerful agents for seo as well are:
Facebook, Twitter, Digg, stumble upon, Orkut ( india & brazil) , Myspace ,bebo,hi5 and Net log
Business Blog
We create a business blog link in the website during web design stage itself ( part of frame work)
Regular blog posting in the website helps not only in the seo of the website , but also in several ways like creating a knowledge base , consolidation of information , sharing knowledge , team contribution , and on top of all retaining visitors . The direct feedback from visitors will give information for business strategies as well .
The blog with regularly updated blog posts , ideally renders an active website for search engines. Statistics show that only 12% of websites get one update per week Nearly 47 % of websites are updated only once in a year or sometimes in two years ( sample from Live sites , which are actually used of business purposes)
Hence regular blog posts are crucial to an active website and contribute to easy access by search engines on behalf of the website domain.
Encourage visitors bookmarking
As seo experts, we recommend that you actively, or if necessary, aggressively encourage your visitors to bookmark your website in their favourite networking sites. Once your website is bookmarked, there are pretty good chances of getting frequent visits to your website. Sometimes even web designing companies dont understand the importance of bookmarking and fail to suggest this to their customers. Though these things should ideally be included in web designing phase , they can be addressed during search engine optimization, as better late than never.
Traditional methods
Stationeries
Usage of website address in letter pads, postal covers, display boards, scribbling pads, library books , CD labels , brochures , leaf lets, pamphlets, etc adds strength to the website promotion activities . Mostly these stationeries will be used for either customers or potential future customers or vendors , in every case they server their purpose as a website promotion agent and as well as brand ambassador
Cards
The above mentioned explanation is applicable to ID cards and business cards as well .
In short cards serve as a document , which does the website promotion as long as it is in use.
Traditional Media
Never ignore the traditional media channels like newspapers, radio advertisements, television ads , public displays , exhibitions , on road ads and vehicle campaigns . Everywhere the website address needs to be placed. This will mark the companies' presence to a large volume of visitors better than any other mode of publicity
It also provides an opportunity to reach out to the less interested crowd and get them to know of the website.
This can also be called as offline seo sometimes, as it invites big volume of visitors to the websites and search engines move top results based on visitor patterns.
Something for every one
Although providing focused information for your potential visitors is a very professional practice, never ignore common viewers. Anyone can turn as potential customer at any point of time , so it is the website that has “something for everyone “ ,that ensures visitors to keep returning to the site, even though they don’t look for products or services at that point of time
SMS promotion
SMS is one of the most cost effective, quick and efficient website promotional activities that reach large crowds. SMS can reach lakhs of people. SMS can be sent in an hour to a list of people provided during SMS trigger.
Sending website URL, ( www.domainname.com ) to a mobile with internet facility may immediately invite visitors from mobile. There are also options to send SMS to group of people of a business profile like doctors in Coimbatore, small business men in Delhi, car owners in Chennai, students in Bangalore , stock traders in Mumbai, etc . This featured grouping helps to promote a website in an easy way, as well help seo indirectly.
Offers and Benefits
Keeping posting all the offers and benefits of the company in the website may attract more visitors and keep the regular visitors more active on your website. Frequent updates about the offers and benefits of your business on website brings visitors more frequently and in turn makes a practice to the visitors to visit the website .This is one of the strategies followed by www.ebay.com , www.amazon.com, and of course even www.microsoft.com
Email Marketing
Some of the best buys are small text ads in e-mail newsletters targeted at audiences likely to be interested in your products or services. Many small publishers aren't sophisticated in advertising and offer very attractive prices.
More effective way is to send out an appropriate solo e-mail to the targeted list's subscribers. These often get a good response.
Advertise
Paid advertisement campaign, is a way to advertise the business quickly though it may not work in the long run .
The following are the most commonly used advertisement methods to transform new visitors to new customers. Many attractive contents get added to make people come to the land up page with better seo and make people click on the advertisement.
- CPM (cost per thousand views)
- PPC (pay per click)
- PPA (pay per action)
- CPA (cost per action)
Selection of advertiser
The market leader in Ad business around the world is undoubtedly Google
These PPC ads appear on the search engine results page, typically both above and to the right of the organic or natural search engine results. Since they are keyword-driven, they can be quite relevant to what a user is trying to find. Your ranking in this list of paid text ads is determined by
- How much you have bid for a particular search word compared to other businesses
- The click-through rate on your ad, and
- Your Quality Score, which reflects the relevance and quality of your ad and the landing page it points to.
The top three Ad tools are:
- Google - Adwords
- Yahoo - search marketing
- Microsoft - Ad centre
No doubt, Google ad words create better impact than any other provider. Yahoo and Microsoft occupy the immediate next position in generating good amount of revenue though your website.
