Saturday, January 29, 2011

Competitor Analysis


An  SEO company should be knowing the competitors and understanding their strategies, their tactics, their way of approach before taking an assignment for customers We understand this point straight .It is  very crucial for the success of  SEO marketing. This exercise is analogous to sharpening the axe for 90% of time to cut tree in rest 10% time.Here we don’t emphasize on traditional competitors, we refer to competitor websites which occupy spots in the SERPs (search engine results pages) for keywords that you are targeting. Google seo is a separate exercise , when compared to search engine seo , as google seo needs lot of understanding about Google’s standards in  search algorithm. Every search engine is unique , though google being a market leader. Google seo is the most preferred for the best result.
   Our primary approach to SEO (Search Engine Optimization) is to combat the websites which occupy our customer’s desired place in current search results. This assignment is the combined effort of search engine marketing and search engine optimization. Search engine marketing can be done only after the completion of search engine optimization. The end result of our competitor analysis will be
  • Targeted best keywords
  • Geographical  position
  • Target search result position
   Based on the above three factors, the content of the website, the images and coding are planned during the website construction. As rightly said the perfect blend of knowledge of current technology and experience only can bring out the results here.  Reasoning this our SEO specialist are periodically trained and every small learning is documented in Metis. This extensive learning knowledge will be applied as best practice, when we do competitor analysis . It makes our task to get performed very quick .
   SEO ranking target, tasks will use this data as baseline and we use certain high performing SEO software which as well adds value to our seo assignments .
   The report extract of this seo analysis are used time to time during the complete seo operations , and never even a small piece of information is missed out . Appling right tactics in right time, matters a lot in seo , and again for any reason we follow a strict policy of ethics , to do only white hat seo methods and never touch the black box seo methods . We believe in reliable long term results . though Black hat seo gives immediate results , it may not be consistent and lot of chances to get the web site black listed. In order to protect the interest of our clients we stick to these policies and apply our competitor analysis data to bring Excellent result for our customers

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